You will have many different forms of correspondence with employers throughout your job search—informational interview letters, cover letters, thank you notes, acceptance offers, and decline letters. These forms of communication are a crucial part of your resume “marketing” package. They communicate a great deal about your skills, abilities, and personality. Make sure you are as careful with these letters as you are
with your resume.

Adhering to the universal format, style, and etiquette of standard business writing eliminates the risk of alienating potential employers. Employers also appreciate the ability to communicate professionally. Before you sit down to write your cover letter, take a closer look at the employer and try to determine his/her requirements and needs. Next, plan your letter by placing the most important items first, supported by facts and examples. It is crucial to write a letter that demonstrates how your background, education, work experiences, and abilities can meet the needs of the employer. This approach will help you persuade the reader that you are a good match for the position and that they should interview you.

Remember, your goal is to show your value to the employer. Keep the following key points in mind when writing each letter: Show your interest. Whenever possible, research each employer’s organization and then personalize the letter. When you indicate that you know something about the organization, it shows that you are seriously interested in the employer. This approach is much more effective than sending out hundreds of identical form letters.

Highlight one or two of your most significant accomplishments or abilities. This draws immediate attention to your most impressive skills. It also demonstrates that you are an above average candidate, which increases your chances of being remembered.

Be brief. This shows you understand the value of the reader’s time.

Be persuasive. Don’t just describe your background—your resume takes care of that. Be clear about your objectives and make the employer want to take a closer look at your resume.

Use a positive tone. The letter should be written in a very clear and positive manner. Do not add details about yourself, your past experiences, or your education that may call attention to your weaknesses or raise questions about your confidence or ability to do the job.

Use powerful action verbs. By using the active voice, you will grab the reader’s interest and convey a sense of energy.

Organize your information for the reader. Group similar items together in paragraphs and then organize the paragraphs so they relate to each other logically. Avoid writing that lumps together unrelated information without a strong topic sentence.

Avoid jargon and cliches. It is tempting to use ready made phrases such as “self-starter,” “proven leadership skills,” “excellent interpersonal skills,” but using today’s buzzwords can suggest parroted formulas rather than original thought.

 

By CESER, the Center for Employment Education and Research